Bringing Smiles to People’s Faces

Nintendo is an international leader in the interactive entertainment industry, and develops, produces and markets software and hardware. Our games and our TV-linked and mobile consoles set the standards in terms of games fun and challenging, family-friendly entertainment.

Our goal is to make people smile. We inspire our customers around the world with professionalism and new ideas, and it’s our goal to expand the number of people who have access to the characters and worlds from games created by Nintendo.

Our History

Nintendo was founded more than 130 years ago as a toy manufacturer in Kyoto, Japan, and is above all known for its pioneering spirit, of which we are very proud. We helped the video game market to grow, and continue to make a distinctive mark on it with surprising and innovative products. Consoles such as NES, Game Boy, Wii, Nintendo DS, Wii U, Nintendo 3DS and Nintendo Switch are constantly setting new industry standards.

A wholly-owned subsidiary of Nintendo Co., Ltd., Nintendo Australia Pty. Limited (based in Scoresby, Melbourne) was established in 1993 and is the Head Office for Nintendo’s operations in the Australia & New Zealand regions.

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Our Products

Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products.

Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks.

Nintendo has sold more than 5.1 billion video games and over 800 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world.

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Core Values – Nintendo DNA

There are three core components to the Nintendo DNA that have been fostered by each and every one of our employees:

Originality

Our purpose is to continue providing new entertainment and unique experiences. We place great value on providing consumers with original products and services that surprise by being different in interesting ways.

Flexibility

The entertainment market is ever-changing, and Nintendo aims to deliver innovative ways to create fun experiences for everyone. We are flexible to changes by thinking outside the box and not simply relying on what has worked in the past.

Sincerity

We aim to be humble, while doing the best job we can. In order to develop and evolve, we try to learn from our experiences every day.

These components are the source of our ability to create value within a gaming industry that is highly competitive and constantly changing. We know that we need to rely on the strengths derived from the Nintendo DNA to continue offering new and fun experiences. That is why we need proactive internal structures that support people who are willing to take risks without fear of failure and encourage them to get the job done autonomously.

At Nintendo, we will continue to pursue new possibilities for fun while remaining aware of the structures and systems that enable employees, who are steeped in the Nintendo DNA, to continually take on challenges.